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Digital Marketing Manager - FMCG

Description

One of the most long-standing Chinese liquor brand. It is based on 36 traditional liquor brewing workshops is the ming and qing dynasty. It has now developed into a large state-owned leading enterprise and a time-honored and well-known Chinese liquor company.

Duty:
1.負責白酒及進口品牌全球性媒體策劃及實施,達到公司對品牌建立及傳播之目標
2.制定海外社交媒體及微訊公眾號整體策略,和媒體公司創作相關有效內容,實現公司對社交媒體質和量的目標
3.準確了解媒體發展趨勢(特別是社交媒體),向領導反映及提供資源投放的意見
4.有效管理及跟相關媒體公司合作,每季度工作進行重新調整,以增進工作效益
5.內部跟銷售團隊緊密合作,創作增進銷售有關媒體內容

Requirement:
1.大學本科畢業,市務或傳訊學位優先,中英文達到優秀水平
2.3-5年成功的品牌媒體策劃,實施及管理經驗,特別是對各樣社交媒體平台特點有深刻了解
3.對世界性媒體潮流及發展有詳細分析及理解,並有成功經驗應用到工作上
4.擁有各樣媒體及創作公司的資源
5.有獨立撰寫社交媒體品牌內容能力者優先
6.溝通及分析能功強,能獨立工作但有團隊合作精神
7. 中文書寫良好,流利粵語同普通話






Industry

FMCG, Retail & Luxury


Specialization

Marketing / Public Relations / Media / Advertising


Location

Hong Kong Island


Employment Type

Permanent


Salary

HKD 20, 001- HKD 30,000 / mth
HKD 30, 001- HKD 40, 000 / mth


To apply online please click the 'Apply' button below. For email a detailed resume in Word format to Rosanna Mok.

For further discussion about this role, please find contact details of Rosanna Mok as below:
Email: rosanna.mok@recruitexpress.com.hk
Tel: 21750698
*All information will be treated with strictest confidence. We regret that only short-listed applicants will be notified.