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Healthcare - Senior / Digital Marketing Specialist #RAS

Description

Responsibilities

  • Collaborate with department head to define the marketing calendar including marketing campaigns, launching, joint promotion, events etc for HK and China
  • Formulate digital marketing plan and analysis consistent with overall business plan
  • Formulate and manage marketing & brand awareness campaign aligning with overall branding strategy, participate in the whole process from ideation, production to launch
  • Raise brand awareness, create buzz, and generate desirability of the brand in HK & China 
  • Manage and develop website design and content
  • Define SEO / SEM strategy and implement at reasonable price
  • Track and analyse website and campaign traffic flow and provide regular internal reports
  • Monitor and analyse brand performance including online & offline presence, provide report for internal discussion and discovery for further enhancement
  • Collect market intelligence, benchmark and understand trends to provide recommendations and evaluation on new technologies for digital marketing

Requirements

  • Degree holder in any disciplines, preferable in Business, Marketing or related field 
  • A minimum of 3 years of relevant experience, preferably from FMCG, F&B, skincare, cosmetic, healthcare, insurance, biotech, and other retail industry; agencies candidate with relevant industry exposure would also be considered
  • Experience in market & competitor research, able to understand industry trends to provide recommendations and evaluation on new tactics for branding & digital marketing
  • Willing to pick up new industry knowledge and new marketing tactics
  • Excellent analytical, presentation, communications, and project management skills
  • Good command of spoken and written English, Chinese and Mandarin


Industry

Healthcare


Specialization

Healthcare - Non-clinical Staff
Marketing / Public Relations / Media / Advertising


Location

Kowloon


Employment Type

Permanent


Salary

HKD 20, 001- HKD 30,000 / mth


To apply online please click the 'Apply' button below. For email a detailed resume in Word format to Alice Cheuk.

For further discussion about this role, please find contact details of Alice Cheuk as below:
Email: alice.cheuk@recruitexpress.com.hk
Tel: 2175 0698
Whatsapp: 9870 6017
*All information will be treated with strictest confidence. We regret that only short-listed applicants will be notified.